Is Disney A Buy?

Disney has not made the greatest of recoveries following the first dip from the COVID-19 crisis. It is however making strides in the right direction and is slowly making its way back to levels seem at the start of the year. With many Disney products and experiences either being postponed or canceled investors are really looking towards some of Disney’s other revenue generating services like Disney + to compensate. We’ll be looking at some technical details to try and better understand any underlying trends and what this might result in for the stock.


The Relative Strength Indicator (RSI) is a specific indicator that is used to detect if a stock is over sold or over bought. The RSI is calculated using average price gains and losses over a given period of time. The default time period is 14 periods with values bounded from 0 to 100. A reading of above 70 means the stock is overbought highlighting a bearish signal that the stock might fall in price. This is not the case with Disney indicating that it might not necessarily be either overbought or oversold but as it is in the middle of indicator indicating that it might be better to hold onto this position, in the near term.

Bollinger Bands

The Bollinger bands are an additional indicator used in technical analysis to detect volatility if the bands are close together then there is considered to be low volatility however if the bands widen then there is considered to be high levels of volatility. Also it is very uncommon for a stock to move outside the Bollinger bands if it does, it will more often than not shift back inside the Bollinger band. In the graphic above we can see that the Bollinger Bands have narrowed and for now that suggests that the price is more stable and less volatile, again indicating that the price is likely to remain in this price range.


Coupled with the decrease in Volume as we can by the vertical bars underneath this highlights that a smaller number of investors are buying the stock, with the volume decreasing we can see the investors are currently lying in wait most likely for the earnings report that is coming out very soon. Investors are being vigilant and we are likely to see a huge number of trades during that day, so the volatility of the stock is likely to increase.


The Moving Average Convergence (MACD) is a trend momentum indicator that shows the relationship in this case between the 12 day and 26 day moving averages. It is commonly used as a buy or sell signal and as it is in this case the MACD has crossed above the signal line indicating a buy signal.


With all this said it seems that the overall technical analysis of Disney is inconclusive and more fundamental analysis needs to be undertaken before it is clear in which direction Disney will move, but from what we can see Disney is currently in a relatively stable position, and we are unlikely to see any massive changes in this stock price according to the Bollinger Bands, unless there is a major change or announcement made, such as a the end of COVID-19. The MACD is indicating a buy signal but its not strong enough on its own to warrant any type of solid consensus.

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